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" No AI, no algorithms, just pure human touch. Our playlists and music selections are handpicked and ear-approved by a real, live music aficionado. So, when you tune in to Ness Radio, you're experiencing the magic of human creativity, not a robot's guesswork. "

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4649WW Podcast by oto

Yoroshiku 4649 is an independent brand from London, making classic streetwear with a hint of Japanese playfulness.

It was conceived by the Japanese-Londoner YUM who’s been working in creative industry as a designer then decided to build her own empire, with pure Hip Hop ethic in her mind – Something from Nothing.

This podcast series explore the selections of music which was in the background of 4649’s day-to-day operations, inspiring its overall taste and vibes. YUM mixes these tunes under her moniker ‘oto’, hoping to connect & keep company with other hard working music lovers WorldWide.

4649 (reads: Yo ro shi ku) also is a polite way to say “Nice to meet you” in Japanese. As the brand name suggests, we love connecting people together – whoever and wherever you are, say 4649! Join the gang and let’s spread love & peace WorldWide. Because music always sounds better with you.